Claire Linnell Yoga

Claire Linnell Yoga is a wellbeing brand offering retreats, courses and workshops rooted in connection and calm. As her business evolved, Claire had outgrown her original DIY branding and needed something that felt more aligned with who she had become and where she was heading.

The opportunity was to create a brand that reflected both her personality and the experience she offers. In a space that often leans overly minimal or muted, the direction focused on something more uplifting and expressive, while still feeling grounded and trustworthy. The aim was to create a brand that feels welcoming from the first interaction, capturing Claire’s warmth, flexibility and the sense of connection she brings to her teaching.

We developed the full brand identity and led the photo direction to ensure a cohesive visual language across every touchpoint. This was carried through into a Squarespace website, designed to support her expanding offering, including retreats, courses and a growing library of online content. The result is a brand and digital experience that feels intuitive, engaging and reflective of the community Claire has built.

“The new branding really captures the heart of my business and has given me a professional identity that feels authentic and impactful.”