Tona the Label

Tona the Label is a sustainable swimwear brand that champions all bodies and provides contemporary designs that embrace every shape. We created the branding, packaging and Shopify website.

tona tag with logo overlaid on women with closed eyes looking up to blue sky
tona postcard visual overlaid on women in orange and white checkered sustainable bikini
tona website on mobile visuals

Tona has been featured in a number of UK publications such as Vogue, Grazia and Wallpaper.

Features & Services

+ Brand Identity
+ Product Packaging
+ Shopify Website

  • Alison had a really good understanding of the brief and I am so happy with the brand identity. The custom branding and website enabled me to grow by brand and scale my business. Alison was really easy to work with and she made the process seamless.

    Tona Stell, Founder

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