Daughters of Gaea

Daughters of Gaea is a luxury home décor brand rooted in craftsmanship, working with female-led artisan groups around the world to create ethically made pieces inspired by global prints and textiles.

The opportunity was to build a brand that could balance two key elements. A sense of refinement and luxury, alongside a deeper story around sustainability and traditional craft. In a market where ethical brands can often feel either overly rustic or overly commercial, the aim was to create something more elevated, while still feeling authentic to its origins.

The identity was designed to reflect this balance. A refined typographic approach and structured layouts bring clarity and sophistication, while more detailed brand elements and pattern introduce a sense of richness and cultural depth. This was carried through across packaging, printed materials and a Shopify website, ensuring the brand feels cohesive at every touchpoint.

Photo direction played a key role in bringing the brand to life. From selecting locations to shaping the overall visual mood, the focus was on capturing the texture, colour and detail of the products in a way that felt natural and considered. Materials, fabrics and finishes were allowed to lead, creating a visual language that feels tactile, layered and true to the craftsmanship behind each piece.

Since launch, the brand has been featured in publications including House & Garden and Vogue, reinforcing its position within the premium home and lifestyle space.

“Alison completely understood my vision and every piece of work she created was better than I could have imagined. She has a very high-end eye and knows what works.”

Felicity Marshall, Founder