Vespera

This project explores a more expressive direction within the wine space.

Many independent wine brands tend to follow a similar visual route, leaning into minimal labels, muted palettes or traditional typography. While that can feel refined, it often lacks personality and distinction on shelf. The intention here was to take a different approach, creating something more immediate, bold and hard to ignore.

The identity is built around a strong graphic language, combining confident typography with a simple illustrative element to introduce character across the range. Colour plays a key role, creating clear differentiation between each wine while maintaining a cohesive structure. The result is a brand that feels energetic, modern and designed to stand out.

The concept explores how a wine brand can feel more relaxed and expressive, without losing a sense of clarity or intention. Something that feels just as at home on a shelf as it does shared around a table.